You have a business you want to grow. You already have a few clients that you spend a lot of time with, so they can grow. After all that’s your job right? But, you find that their business is growing and yours isn’t. So, how do you get more clients if YOUR business isn’t growing? Problem. Hence my question… Why delay your business?
I have a few clients that I’ve been working with for years now. Their websites are quite successful, attracting a lot of traffic with impressive conversion rates. But then I realized, my client base wasn’t growing. My business wasn’t growing.
My website was getting no traffic. No traffic, no business, no growth.
So, I started taking a closer look at why. I’ll tell you why… I wasn’t doing anything to ACTIVELY help my business!!!!
My website was basically a holding page that was stagnant. No really, that’s all it was… For a year! It was a decent holding page, showing off our logo, a little message saying “we’ll be back soon” and all of the usual jazz you’d expect to see on a holding page. But what was it really conveying? What was it saying to potential clients? Nothing and nothing. I’d even go so far to say that it conveyed the message that we didn’t have our act together. I mean think about it… Would YOU hire an a web agency that didn’t have a website? It’s sort of like hiring an electrician who doesn’t have lights in his own home!
Let’s put this little realization we just talked about to the side for a moment, and ask another question. Why was our website allowed to sit like that for so long? We were so caught up in building in making our clients happy and spending countless hours developing their sites, that we never put anytime aside for ourselves. That’s just not healthy.
The proverbial lightbulb flickered on. And boy was it bright! We began dedicating one full day a week to work on our website. Tweaking, social media, and now blogging, etc. Since doing that, we’ve seen an increase in visitors and conversion rates.
Why on earth did we wait so long to do this?? Why delay your business?? That’s the million dollar question. Just put one day a week aside to work on it. You won’t be disappointed!