Is PPC good for my business… You’re probably asking yourself that very question, if you’re thinking of attracting web surfers to your website without much effort. You should know that one of the easiest and most effective advertising tools is the PPC (pay-per-click) option, an advertising model that directs traffic to websites. Personally, I’d prefer the old fashioned method of writing articles and letting the search engines do the rest of the work… Organically. But to each their own right? But, if you want to learn how PPC can help you, keep reading!

PPC works by charging the advertiser (you) a certain amount of money based on how many times an ad is clicked. This type of advertising is perfect and very effective for targeted ads. It also gives the advertiser an opportunity to test their ad without losing too much money and quickly change the ad if it doesn’t work.

To run an effective PPC campaign, you must first make sure you are not part of a site that allows “click fraud.” “Click fraud” is where a site will allow people to click on the ad, but will not follow through to your site. Imagine how much money you’d be losing? It’s pretty embarrassing too! Of course, PPC giants like Bing, Google, and Facebook will have no part of click fraud, so you can be sure all clicks your ad receives are legitimate.

Be sure you know what keywords customers use to find what you’re advertising. Keyword phrases usually consist of three words or more and clearly describe what the user is searching for. By making keywords targeted you ensure more clicks. Keep in mind that short keyword phrases tend to be expensive, so long tail keywords are the way to go.

Your ad needs to be clear on what it’s offering. This will let the consumer know they have found what they are searching for and will prompt them to click the ad. Once they do that, be sure the page they go to is relevant to what they are searching. Quite simply, your ad needs take the consumer where they want to go and make it clear they have arrived there.

So, the next time you find yourself asking “is PPC good for my business” remember that PPC advertising is huge, and can provide you with a quick, effective, cost-efficient way to advertise your service or product.